类别: 品牌形象/包装/产品/空间
客户: MOCHI
年份: 2022-2023
Category: Brand image/Packaging/Product/Space
Client: MOCHI
Year: 2022-2023
是一个精品美甲工作室，该品牌专注于为追求健康美丽的美甲爱好者提供精致的指甲护理方法和卓越的体验，开创高标准清洁和卫生的现代愿景。 以安全、诚实和创造性的承诺而创建，为我们对待健康的方式带来新的、创新的视角。创始人坚信，她的愿景是为个人健康铺平道路，让我们成为更好的自己。
It is a boutique nail salon that focuses on providing exquisite nail care methods and excellent experiences for nail enthusiasts who pursue health and beauty, creating a modern vision of high standards of cleanliness and hygiene. Created with a commitment to safety, honesty, and creativity, it brings new and innovative perspectives to our approach to health. The founder firmly believes that her vision is to pave the way for personal health and make us better ourselves.
在这项任务中，我们从头开始提供了品牌形象、产品外观设计及店面呈现的整个全案升级。现代、优雅的排版，加上独特的瓶器形状，创造了品牌的精致性格。
In this task, we provided a complete upgrade of the brand image, product appearance design, and store presentation from scratch. The modern and elegant layout, combined with the unique bottle shape, creates the brand's exquisite personality.
在这项任务中，我们从头开始提供了品牌形象、产品外观设计及店面呈现的整个全案升级。现代、优雅的排版，加上独特的瓶器形状，创造了品牌的精致性格。
In this task, we provided a complete upgrade of the brand image, product appearance design, and store presentation from scratch. The modern and elegant layout, combined with the unique bottle shape, creates the brand's exquisite personality.
包装上：
我们从现有字母O演变而来的椭圆制作了产品、外盒的标签
及礼盒装的产品嵌入形状，
它由精致的类型与安静的色调搭配互相呼应，相互平衡。
标签上排版更多的留白+带有优雅、现代细节的字体
与瓶器造型相互平衡，
进一步传达品牌的精致性格。
色彩上：
保持干净，采用精致的中性绿色调，灵感来自大自然的纯洁。
将所有其他设计、色调、元素减少到最低，以凸显产品本身的丰富色彩。
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